One subscription covers the site, the listings, the blog and the assistant. Plans and prices are published here before launch.
Start free on a Magic Digs address. A paid plan puts the site on your own domain, and the AI switch adds a much larger monthly allowance for the assistant.
Not ready to pay? Start on Free for $0. Your site on a Magic Digs subdomain, with a small AI allowance.
200 AI credits included every month
There is no free IDX plan.
Setup fee
Monthly entry price
IDX/MLS search
Leads and CRM
Email marketing
AI content and SEO tools
Landing pages
Team and broker plans
Support
Competitor figures from public pricing pages, checked 2026-08-31. Magic Digs cells describe the product as shipped.
| What you get | Placester | AgentFire | Magic Digs |
|---|---|---|---|
| Setup fee | None | $800 to $6,500, mandatory | None |
| Monthly entry price | $59 (Entry), $84 or more once IDX is added | $165 (Pro) | Free plan to start; paid plans in the pricing section |
| IDX/MLS search | Yes, 600+ MLSs, priced as an add-on | Yes, through ShowcaseIDX | On the IDX plans, with saved searches and alerts |
| Leads and CRM | Basic CRM, more on higher tiers | None; Follow Up Boss integration | Leads inbox with email alerts on every plan |
| Email marketing | 100 to 2,500 sends per month by tier | Drip campaigns as an add-on | Newsletter included, 5,000 sends per month |
| AI content and SEO tools | Yes, all tiers | Spark AI | Included on every plan, with monthly AI credits |
| Landing pages | Plus tier and up | Yes | Home valuation landing page on every plan |
| Team and broker plans | Dedicated Team ($199) and Brokerage ($399 to $599) plans | Team Link add-on, $5 to $10 per user | Solo agents today; team plans are not offered yet |
| Support | Chat, phone and email | Phone-led | Email, plus the Magic Digs Assistant for product questions on this page |